It's one of the most annoying things about the Edinburgh Fringe. And yet it's one of the most essential.
I'm talking about flyering - how you cannot walk down the Royal Mile or any street in the Fringe area without multiple people handing you bits of cardboard and inviting you to their shows.
I hate doing it. But I have to do it. I have a really good show that I'm dead proud of. But no one has heard of me. I'm not on the telly. You might like my picture in the brochure or read the show description and think "that sounds interesting." Or maybe you've seen me on Twitter.
But apart from that, I know that almost all the audience members in my show will be there because I struck up a conversation with them in the street and told them about my show. And something about me or the flyer or the description - or maybe all three - sparked their interest.
I don't like flyering. But every day of the Edinburgh Fringe I take a deep breath and get out there to spread the word. If a knackered-looking middle-aged woman runs after you, thrusts a bit of card at you and tells you she's doing a comedy show about sex, booze and anxiety, or some garbled combination of those words, be nice to her. Because that will be me.
So if you're at the Edinburgh Fringe, take my flyer. Come to my show. Take someone else's flyer. Go to see their show. Pick something each day that you hadn't planned to see but you like the cut of the jib of the flyerer.
Thank you. And sorry to be annoying.